Case Study: Searchmetrics achieves 1,500% ROI by outsourcing identity with Auth0

How Searchmetrics Achieved 1,500% ROI by Outsourcing Identity

Searchmetrics, a data-driven marketing platform serving customers such as eBay, Zendesk, and Lenovo, needed to modernize authentication as larger enterprise clients demanded Single Sign-On (SSO). To keep its engineering team focused on product development rather than building and maintaining identity infrastructure, the company evaluated platform solutions to replace its basic username/password system.

Searchmetrics chose Auth0 for its simple integration, clear documentation, and responsive support, quickly enabling SSO with providers like Microsoft Active Directory. Outsourcing identity delivered massive savings—avoiding a 3–4 developer build and yielding at least a 1,500% ROI—while freeing the team to enhance the product and secure a public API they plan to sell to larger enterprise customers.

Searchmetrics

Carsten Neuendorf

Vice President of Engineering