Case Study: Moogsoft boosts signups and halves installation costs with Auth0

How Moogsoft Boosted Signups Using Social Logins

Moogsoft, a leader in AI-driven observability, needed a secure and convenient authentication flow to protect customer data and lower barriers for its free-trial-to-subscription users. With security a top priority and engineering resources focused on product development, the company didn’t want to build and maintain an in-house SSO solution.

Moogsoft implemented Auth0 in a single two-week sprint, cutting estimated installation costs by about 50% compared with building internally and freeing engineers to work on core product features. Social logins were enabled in an hour; roughly 60% of signups now use Google, driving a significant uplift in registrations and revenue.

Moogsoft

Russ Smith

Director of Product Engineering