Case Study: Lush achieves rapid, secure website authentication and faster feature delivery with Auth0

How Lush Setup Website Authentication in 1 Month With 2 Devs

Lush, the ethical cosmetics retailer founded in 1995 and now a £803 million business operating in 47 countries, faced a development bottleneck: a homebuilt authentication system that consumed developer time and raised data-privacy concerns, limiting the team’s ability to deliver new customer and employee features.

The team adopted Auth0 to unblock a chat feature (implementing staff login in about 30 minutes) and then added site authentication within one month using just two developers. The move centralized logins, accelerated a UK and Germany POS rollout, simplified integrations (e.g., consent management) and freed engineers to focus on business features rather than maintaining authentication.

Lush

Simon Ince

Creative Technology and Innovation Lead