Case Study: Kenshoo achieves a 75% reduction in authentication support tickets with Auth0

How Kenshoo Reduced Its Support Ticket Burden by 75%

Kenshoo, a leading digital marketing platform serving clients from small agencies to brands like Walgreens and Target, faced mounting problems with its homegrown authentication system. Integrations were slow and cumbersome, and an early switch to a cheaper competitor failed due to limited customization and poor support—prompting Kenshoo to seek a more flexible, responsive identity solution.

Kenshoo migrated to Auth0 in about two weeks and quickly replaced lengthy custom integrations (e.g., a Zendesk auth that once took weeks was set up in 10 minutes). Using Auth0’s admin tools and a Google social login (25% adoption), the company cut authentication-related support tickets by 75% (from ~100 to 25 per year) and freed engineering resources to focus on APIs and ecommerce.

Kenshoo

Shlomi Cohen

System Architect