Case Study: GrandVision achieves seamless omnichannel retail experience with Auth0

How GrandVision Built an Omnichannel Retail Experience Using Auth0

GrandVision is a global optical retail leader with more than 7,000 stores across 40+ countries and 33 distinct retail brands, serving millions of customers both in-store and online. As it moved from brick-and-mortar dominance to a digital-first, omnichannel strategy, GrandVision needed a flexible, secure way to manage customer identity and protect sensitive payment and medical data while keeping the checkout experience simple.

GrandVision chose Auth0 to handle authentication, implementing optional, passwordless account creation that lets customers checkout anonymously or convert to an account with a one-click flow, enabling seamless online, offline, and hybrid journeys. Auth0’s secure, easy-to-integrate platform and responsive support (including rapid resolution of an unexpected API limit) gave GrandVision confidence to focus on product innovation, improve customer retention, and deliver a frictionless omnichannel experience.

GrandVision

Kunal Mukherjee-Chakraborty

Group Vice President and Chief Digital Officer