Case Study: BioReference Laboratories achieves 25x scalability and secure patient access with Auth0

How BioReference Laboratories Handled a 25x Volume Spike

BioReference Laboratories, an OPKO Health company and the third-largest full-service clinical diagnostic lab in the U.S., shifted from a B2B model to a direct-to-patient platform to give individuals self-service access to test results. The COVID-19 pandemic triggered a sudden 25x spike in users — from about 8–9k to 148k monthly active users — creating urgent needs for scalable, HIPAA-compliant identity and access management.

Partnering with Auth0, BioReference launched a new patient portal using customizable identity-verification rules, optimized their implementation, and migrated to Auth0’s Private Cloud in six weeks. The solution handled peak traffic with no downtime, enabled stronger security (including planned MFA), reduced support calls through self-service, and provided the capacity and flexibility to expand patient-facing integrations and features.

BioReference Laboratories

Vinny Pacione

Vice President of Consumer Technology and Digital Solutions