Case Study: Flo Health increases sign-ups 12.5x with Auth0

Flo Health boosts new-user sign-ups 12.5x with Auth0

Flo Health, the developer of a leading women's health app, faced a challenge with a high drop-off rate during its user registration process. This poor authentication experience hindered user acquisition and prevented the company from effectively using email as a channel for personalized user insights. To address this without diverting resources from its core product, Flo Health turned to Auth0 for a modern identity solution.

Auth0 implemented social logins, including a secure option to sign in with Apple, in less than one month. This solution provided a seamless user experience without compromising on enterprise-level security and privacy compliance. As a result, Flo Health saw new user sign-ups increase dramatically from 6% to 75%, a 12.5x growth, and virtually eliminated churn during the onboarding process.

Flo Health