Case Study: Basset & Gold achieves rapid integration and seamless branded authentication with Auth0

Fintech Basset & Gold Achieves Rapid Integration with Auth0

Fintech Basset & Gold, which prides itself on high-touch service and a 98% recommendation rate, faced scaling pain as rapid customer growth generated frequent password resets and a growing burden of identity management — all while needing a seamless, branded login experience and GDPR-compliant security for UK customers.

Basset & Gold integrated Auth0 to offload identity, preserve a consistent branded UI, and strengthen security; basic setup took under a week and full integration five weeks. The result: password-reset headaches eliminated, resources freed to focus on core projects, confident GDPR-compliant authentication across multiple apps (including an Angular 7 CRM), and plans to expand to SMS and biometric options.

Basset & Gold

Yuval Suede

Chief Technology Officer