Case Study: Autotrader achieves rapid launch and stronger fraud protection with Auth0

Cox’s Autotrader Launches ‘Premium Experience’ with Auth0

Autotrader, a new automotive marketplace launched by Cox Automotive Australia, needed to build and launch a secure, premium digital experience quickly to compete with established brands. Their challenge was to implement a robust identity and access management solution that would provide a seamless user experience, protect against fraud, and safeguard their new brand, all without the high cost and long development time of building a system in-house. They partnered with vendor Auth0 to use its Identity Platform.

By implementing Auth0, Autotrader gained a flexible identity solution that enabled rapid deployment, saving an estimated $255,000 AUD in initial development costs. The Auth0 platform provided crucial fraud protection, streamlined user registration, and a flexible pricing model based on active users. This allowed Autotrader to go to market in mere days with a secure, premium experience that builds trust and transparency for its users.

Autotrader

Jeremy Gupta

Chief Technology Officer