Case Study: CLAAS achieves centralized, secure customer identity and faster app delivery with Auth0

CLAAS Centralizes Identity for Their Customers

CLAAS, a global leader in agricultural machinery with more than €4B in annual revenue and operations in 140 countries, faced a fragmented identity landscape as it built a portfolio of digital services for farmers. Each of their 10+ apps used separate signups and logins, creating a confusing user experience, duplicated data and authorization processes, and maintenance-related downtime during critical farming seasons.

CLAAS implemented a centralized CLAAS ID with Auth0 in under three months, adding social logins and enterprise-grade security (adaptive MFA, brute-force protection). The result: up to 50% adoption of third-party logins in some markets, a major drop in identity-related support tickets, stronger data security, and faster development and rollout of new customer applications.

CLAAS

Johannes Storck

Solution Owner