Case Study: Go1 achieves $700K+ annual savings and 10x user growth with Auth0

Auth0 Provides GO1 with Adaptable Authentication Service Built to Scale

Go1 is a global e‑learning marketplace offering more than 500,000 courses that helps businesses deliver compliance and professional development training. Rapid growth and diverse enterprise requirements created a major identity challenge: Go1 needed flexible, secure Single Sign‑On (SSO) integrations with partners’ existing systems and a scalable authentication solution without diverting engineering resources to build and maintain it in‑house.

Turning to Auth0 for SSO gave Go1 adaptable integrations (beyond just SAML), robust security, and the ability to scale with new partnerships like Totara and SEEK. The managed solution freed ~7–8 developers to focus on product work, delivered annual savings of over $700,000, and supported user growth from 1 million to 10 million in a year while enabling broader partner connectivity.

GO1

Chris Hood

Co-Founder and CTO