Case Study: Sales Cookie accelerates development and saves $300,000 annually with Auth0

Auth0 Accelerates Sales Cookie Dev With 2-Week Setup Period

Sales Cookie is a Bellevue-based startup that automates sales commissions for enterprise customers, but needed a reliable, future-proof authentication solution to launch quickly. Building SSO and enterprise logins in-house would have tied up senior engineers and slowed time-to-market, while making trials and onboarding more cumbersome for prospects.

Sales Cookie integrated Auth0 in about two weeks, gaining single sign-on, social and enterprise login options, and a manageable dashboard so the team could focus on product development. The one-time integration eliminated the need for two senior devs (about $150,000 each), delivering roughly $300,000 in annual savings, faster customer trials, and stronger ROI through frictionless lead generation.

Sales Cookie

Dominic Pouzin

CTO and Co-Founder