Case Study: Holland & Barrett accelerates digital transformation with Auth0

How Holland & Barrett accelerated their digital transformation with Auth0

Holland & Barrett, one of Europe’s leading health and wellness retailers, needed to accelerate its digital transformation as the pandemic exposed the limits of its existing e-commerce stack. To rebuild its web platform with a modern microservices design, the company chose Auth0 to provide a secure, flexible authentication solution and help manage years of legacy systems and customer data.

With Auth0, Holland & Barrett built a new authentication layer in just three months, with web app integration taking only one day. The migration was smooth enough that customers did not notice the transition, and the team reported strong documentation and support from Auth0. As a result, the company reduced developer effort and now has a more secure and maintainable foundation for future identity features.

Holland & Barrett

Paris Apostolopoulos

Engineering Manager