Case Study: RSG Group simplifies customer identity for seamless member experiences with Auth0

RSG Group simplifies customer identity for seamless member experiences with Auth0

RSG Group, a global fitness company with millions of members and 900+ gyms, faced a fragmented identity landscape across its digital services. Multiple customer identity systems created disconnected member journeys, duplicate accounts, more support requests, and limited insight into how customers engaged across brands and channels. To solve this, RSG Group chose Auth0 to unify identity across its ecosystem.

Auth0 helped RSG Group consolidate identity into a single platform with passwordless login and seamless access across apps, websites, and services. The rollout reduced time to manage identity by 66% and cut time to launch new identity use cases by 80%, while also lowering support inquiries and improving conversion opportunities through a more connected, secure member experience.

RSG Group

Danny Stumhöfer

Director Digital Platforms