Case Study: Salt Blue Inc. achieves US market growth with Australian Internet Advertising's Meta Ads strategy

Salt Blue Inc. establishes Meta Ads as a viable acquisition channel in the US with Australian Internet Advertising

The US arm of Sharkskin, Salt Blue Inc., faced the challenge of building brand awareness and driving sales from scratch in the competitive American water sports market. Australian Internet Advertising was tasked with adapting the established Australian brand's Meta Ads strategy for US audiences, managing different seasonal patterns, and tailoring local campaigns while maintaining global brand consistency.

Australian Internet Advertising adapted the brand's creative for American audiences and ran targeted promotional campaigns, continuously optimizing by pausing underperformers and focusing budgets on the best-performing Meta Ads. The solution successfully established Meta Ads as a viable acquisition channel in the US market, with learnings from the campaign also informing the broader global advertising strategy for Sharkskin.

Salt Blue Inc