Case Study: PierceOff drives ecommerce growth with Australian Internet Advertising

PierceOff grows with 3,879 active Klaviyo profiles using Australian Internet Advertising

PierceOff, an Australian ecommerce brand specializing in body piercing jewelry and accessories, faced the challenge of marketing within a niche, aesthetically-driven community while managing two distinct brands and navigating seasonal demand fluctuations. They partnered with Australian Internet Advertising to manage their full digital marketing stack, including email marketing and social ads, to precisely reach their targeted audience and grow a qualified subscriber list.

Australian Internet Advertising built a full lifecycle email program using Klaviyo and implemented a Meta Ads strategy focused on visual product discovery and retargeting. This solution leveraged the brand's passionate community, driving consistent ecommerce revenue. The results included an owned audience of 2,051 Shopify email subscribers and 3,879 active Klaviyo profiles, which generated revenue independently of ad spend.

PierceOff