Case Study: Metropolis Touring achieves 45% lower cost per ticket purchase with Australian Internet Advertising

Metropolis Touring cuts cost per ticket purchase by 45% with Australian Internet Advertising

Metropolis Touring, a prominent Australian live music promoter, faced the immense challenge of managing multiple concurrent tour campaigns on Meta platforms. They needed to efficiently convert ad spend into ticket sales across diverse artists and audiences while reducing their cost per purchase. They engaged vendor Australian Internet Advertising to take full ownership of their Meta advertising strategy.

Australian Internet Advertising implemented a disciplined campaign architecture with dedicated structures for each tour and systematic creative testing. By combining tight audience targeting with high-performing motion and urgency-based ads, they significantly optimized performance. The solution drove the average cost per ticket purchase down by approximately 45%, reducing it from $40-$60 to a consistent $17-$26 for top-performing campaigns.

Metropolis Touring