Case Study: Glow Groom achieves a 78% ROAS increase with Australian Internet Advertising

Glow Groom boosts ROAS 78% in 14 days with Australian Internet Advertising

Glow Groom, an eCommerce brand specializing in pet tear stain removers, was facing challenges with ad fatigue and rising costs on its Meta Ads, especially during the competitive Black Friday and Cyber Monday period. They hired Australian Internet Advertising to revitalize their ad performance and work towards more ambitious ROAS targets.

Australian Internet Advertising refreshed the campaign with new audience targeting for pet owners, launched a Click Frenzy promotion to reignite the algorithm, and deployed BFCM-specific ad creative. This solution led to a 78% increase in ROAS within 14 days, a 148% jump in average order value, and a 12% drop in cost per result.

Glow Groom