Case Study: Rationale achieves seamless regional expansion with Australia Post

Rationale expands regional operations with Australia Post and creates 50 new jobs

Rationale, a luxury Australian skincare brand, faced the challenge of needing a larger facility to support its ambitions for international growth and bring manufacturing in-house. The company decided to relocate from metropolitan Melbourne to a new, state-of-the-art building in the regional town of Kyneton. A key concern for this tree change was ensuring a seamless transition for its logistics and distribution operations, which led them to work closely with their vendor, Australia Post.

Australia Post worked in partnership with Rationale to understand and mitigate the potential service delivery challenges of moving from a metropolitan to a regional warehouse. This close collaboration ensured a smooth logistical transition, allowing business operations to remain completely unaffected. As a result of the successful move, Rationale created 50 new local jobs in Kyneton and was able to fully achieve its operational expansion goals with the support of Australia Post.

Rationale