Case Study: Beard & Blade achieves seamless customer experiences and growth with Australia Post free returns

Beard & Blade ships 75,000 parcels a year with Australia Post

The customer, Beard & Blade, an online men's grooming retailer, faced the challenge of managing overstocking issues while needing to maintain a seamless and painless customer experience to fuel its rapid growth. To address this, they partnered with vendor Australia Post and utilized its parcel returns service alongside a choice of shipping options like eParcel and Express Post.

The solution implemented by Australia Post was a free and convenient returns process, which included emailing return labels to customers who could then easily drop parcels into any red Australia Post mailbox. This hassle-free policy, supported by Australia Post's reliable services, built customer confidence and loyalty. The results included a very low rate of returns and the ability to scale the business quickly, shipping over 6,000 parcels a month and handling 75,000 parcels annually, which helped establish Beard & Blade as a market leader and authority in men's grooming.

Beard & Blade