Case Study: Commercial Grade Equipment Supplier Company achieves 30% improvement in profitability and streamlined sales processes with Auro CRM

Custom CRM Solution to Automate the Sales Funnel of an Infrastructure Services Provider

Commercial Grade Equipment Supplier Company, a 25-year-old provider of inflatables, tents, chairs and other party equipment, needed a custom CRM to visualize and predict quote profitability, simplify product structure for Magento 2, filter customer emails, and support customized quotes across multiple e-commerce stores. Auro CRM delivered a tailored CRM solution to automate the sales funnel and address these specific operational challenges.

Auro CRM implemented a Quote Profit feature showing total revenue, landed cost, shipping cost and gross profit, reworked the product layout for Magento 2, added email-filtering logic, and extended the database to store multi-store pricing and customizable quotes. The solution delivered measurable impact — a 30% improvement in profitability — while streamlining the sales process, enabling multi-store handling and improving employee productivity.