Case Study: Large Furniture Manufacturer achieves streamlined selling and improved sales with Auro CRM

CRM and Ecommerce Integration to Activate Business Growth for Furniture Manufacturer

Large Furniture Manufacturer, a commercial-grade equipment supplier with 25 years in business offering inflatables, tents, tables and chairs, needed to migrate a large volume of customer and product data to a new CRM, handle individual products and bundled SKUs, improve abandoned-cart conversion, and enable faster purchases from email cart links. Auro CRM integrated the customer's Magento store with its CRM platform to tackle these challenges.

Auro CRM implemented custom APIs for data migration and real-time product and inventory synchronization, set up configurable product and bundle categories, created a custom abandoned-cart algorithm that auto-generates quotes, and enabled a secure one-click email purchase flow that bypasses extra login steps. The deployment resulted in simplified selling, more effective quote management, automated abandoned-cart follow-up, and improved sales performance for Large Furniture Manufacturer.