Case Study: Top Notch Automotive Dealer achieves higher sales, productivity, and customer retention with Auro CRM

CRM and Autoline ERP Integration for Middle East’s Automobile Giant

Top Notch Automotive Dealer, a leading Ford and Lincoln dealer in Saudi Arabia, was constrained by a Salesforce deployment that failed to deliver a unified customer view and limited its ability to improve sales, service and operational workflows. Auro CRM was engaged to provide a tailor-made CRM solution with Autoline ERP integration to expand customer reach and drive more reliable sales and revenue.

Auro CRM implemented a customized CRM with a customer 360‑view, Autoline ERP integration, SMS and WhatsApp messaging, and automated workflows (ticket generation, lead validation and auto lead assignment). The deployment delivered improved internal transparency, stronger long-term customer relationships, streamlined operations, and notable increases in productivity and sales, generating significant revenue uplift for Top Notch Automotive Dealer.