Case Study: Global Parts Liquidator Company achieves seamless SuiteCRM-Jive VOIP integration and higher sales productivity with Auro CRM

A Seamless Integration Between SuiteCRM and Jive-Based VOIP for Global Parts

Global Parts Liquidator Company, one of the largest aftermarket parts liquidators operating in Canada, the US and beyond, engaged Auro CRM to boost sales-team productivity by enabling calls directly from their CRM. The client’s challenge was to integrate SuiteCRM with a Jive-based VOIP system so reps could place, record and track calls without leaving the CRM.

Auro CRM delivered a SuiteCRM–Jive VOIP integration using a dialer API, web-socket connection, improved security and quick‑call functionality, allowing reps to call multiple customers from the CRM dashboard in just a few clicks. The solution increased sales efficiency, eliminated lengthy call workflows, and automatically stored call logs for reporting and customer insights, improving outreach speed and data-driven decision making.