Case Study: Multinational Pharmaceutical Company achieves automated global marketing planning with Auriga

Multinational Pharmaceutical Company - Customer Case Study

Multinational Pharmaceutical Company hired Auriga to build a marketing activities planning system to support worldwide branches and offices. The customer needed a more automated way to manage strategic planning, budgets, approvals, reporting, and analysis across different marketing activities.

Auriga delivered a modular .NET-based solution with C#, Angular JS, MS SQL/MySQL integration, workflow automation, dashboards, reports, graphs, and secure server architecture connected to external data sources like DMS and accounting systems. As a result, Auriga enabled end-to-end workflow automation for planning, assigning budget, approving, reporting, and analysis, while supporting sales deals, promotions, conferences, events, advertising, and research activities.