Case Study: Gimborn achieves smarter sales management with Aurea CRM

Sales management Creating magical moments at Gimborn

Gimborn, a pet food specialist and market leader in key segments for cats and dogs, needed a better way to manage sales during pandemic-related restrictions that limited field visits. The company worked with Aurea and its CRM solution to keep sales processes running, maintain a complete view of customer data, and support both field and office teams.

Aurea CRM was implemented to cover the full sales process, including classification, task management, visit planning, customer call support, order entry, and product introductions, with SAP data integrated for a 360-degree customer view. The result was greater sales transparency and continuity during lockdowns, allowing Gimborn to quickly shift some customer management to phone and home-office work while still targeting customers more effectively; the case study does not provide numeric metrics, but it reports that sales management became significantly more effective.

Gimborn

Lars Tekathen

Head of Sales Support Nat./Int.