Case Study: GE Capital boosts sales and market intelligence with Aurea FirstRain

GE Capital closes more sales and gains market intelligence with FirstRain

GE Capital, the financial services division of GE, needed a faster way to help sales and marketing teams become true customer experts. Their existing tools were too time-consuming and difficult to use, adoption was low, and sales reps wanted customer intelligence that integrated with Salesforce and could be accessed on mobile devices. Aurea’s FirstRain was chosen to address these needs.

With Aurea’s FirstRain, GE Capital built a “360° Account View” that combined real-time customer and market intelligence with internal analysis, all integrated into Salesforce and available on mobile. This made it easier for reps to find relevant news, understand who to call and how to engage, and spend less time searching for information. The result was improved customer relationships, higher sales productivity, and faster ROI than previous tools.

GE Capital

Steve Kozek

Managing Director, Commercial Information and Analysis, GE Capital