Case Study: Dun & Bradstreet achieves a meaningful social business experience with Aurea FirstRain

Dun & Bradstreet uses FirstRain to build social business experience

Dun & Bradstreet, a commercial data and analytics company, needed a better way to turn social and web data into meaningful information for customers. The company wanted to go beyond social buzz and endless lists, and instead deliver a deeper social business experience using relevant analytics from multiple data sources. Aurea’s FirstRain platform was selected to help solve this challenge.

With FirstRain, Dun & Bradstreet embedded customer and market intelligence directly into its products, combining structured D&B data with relevant unstructured social content. The solution gave customers a 360-degree view of prospects, made information easier to find, and improved relevance and satisfaction. According to the case study, FirstRain removed hours of manual searching for sales and marketing users and helped D&B create a new value proposition.

Dun & Bradstreet

Laura Kelly

Chief Product Officer