Case Study: Grupo Plus improves customer conversion and retention with AuraQuantic

Grupo Plus Improves Customer Conversion and Retention Through Sales Cycle Automation

Grupo Plus, S.A. de C.V., a technology consulting firm, faced significant challenges with its manual process for creating and tracking commercial proposals. This led to inconsistent information, poor follow-up, delayed delivery times, and a lack of centralized data management, which hindered sales performance and client perception. To address this, they partnered with vendor AuraQuantic to automate their sales cycle using its business process automation platform.

By implementing AuraQuantic, Grupo Plus automated its proposal generation and tracking, which streamlined the entire sales process from initial contact to closure. The solution delivered substantial results, including a 70% reduction in execution times, an 80% decrease in customer response times, and a 50% reduction in operating costs. The vendor's platform also provided real-time visibility into the sales pipeline, standardized proposal content, and significantly improved the conversion rate from proposals to contracts.

Grupo Plus, S.A de C.V

Pablo Morales Rivas

General Director