Case Study: ATIS Ketchum achieves reliable, automated media monitoring and streamlined PR reporting with AuraQuantic

ATIS Ketchum - Customer Case Study

ATIS Ketchum, a Quito-based strategic communications and public relations agency, needed to digitalize and systematize its information monitoring and press-clipping workflow across newspapers, radio, TV and online channels, with searchable backups and uniform daily client reports. To achieve this digital transformation the agency implemented AuraQuantic, selecting the AuraQuantic iBPMS platform to automate and standardize the monitoring process.

Using AuraQuantic iBPMS (delivered with local partner LeadSolutions), ATIS Ketchum built a media and client database, keyword-driven daily clipping templates (brand, competition, topics), one-year backups and integrations to generate Excel/PDF reports. The AuraQuantic solution significantly reduced manual work, enabled regional and social media monitoring, and produced measurable results—100% automated client communication and 100% automated content analysis reports—strengthening ATIS Ketchum’s monitoring service and competitive edge.

ATIS Ketchum

Santiago Espinel

General Manager