Case Study: ATIS Ketchum achieves reliable automated media monitoring and streamlined press clippings with AuraQuantic

ATIS Ketchum - Customer Case Study

ATIS Ketchum is a Quito-based strategic communications and public relations agency with 18 years’ experience offering Strategic Communication, PR, Digital PR, Event Management and Media Monitoring. Facing the need to systematize its information monitoring—ingesting print, broadcast and online material, organizing it into corporate templates, backing up searchable archives and maintaining a media database—ATIS Ketchum selected AuraQuantic and its AuraQuantic Helium iBPMS to drive their digital transformation and strengthen daily press clipping and reporting services.

AuraQuantic implemented a monitoring solution that built ATIS Ketchum’s PR/media database, created keyword-driven templates for daily press clippings (grouped by brand, competition and topics), provided one-year storage per client, and enabled Excel/PDF reporting and integrations with internal systems. The AuraQuantic Helium deployment substantially reduced manual operational workload, delivered a reliable, uniform monitoring product for clients, and gave ATIS Ketchum a measurable competitive advantage in producing monthly and campaign reports.

ATIS Ketchum

Santiago Espinel

General Manager