Case Study: True Classic achieves higher gross profit with Aument

How True Classic boosted their repeat purchase rate with Aument

True Classic, an apparel retailer, faced challenges with lost profits due to inefficient, manual pricing processes for their thousands of SKUs. Their operations relied on error-prone spreadsheets, leading to inconsistent pricing and difficulties in strategic planning. This made it hard for their merchandising team to validate decisions and achieve their margin goals, prompting a search for a more data-driven approach with the vendor Aument.

Aument implemented its AI-powered pricing and demand forecasting solution to automate and optimize True Classic's pricing strategy. The implementation configured rules for over 6,000 SKUs and provided data-driven suggestions for a major sale event. The results were significant, yielding a 49% increase in gross profit per visitor and saving the team an estimated 26 hours per month on manual work. Aument's technology is now an integral part of True Classic's promotional strategy.

True Classic

Ben Yahalom

President