Case Study: Nexbelt increases revenue with Aument

How Nexbelt found hidden revenue opportunities in their customer base by applying Aument’s AI models

Nexbelt, a high-tech ratchet belt retailer, faced a significant challenge in maximizing the value of its 200,000+ email and SMS contacts. Their agency, We Click, struggled to identify likely-to-buy customers beyond a small engaged segment without costly and time-consuming testing, risking high unsubscribe rates and poor deliverability.

Aument provided a machine learning solution that analyzed customer behavior to develop a predictive model for identifying likely-to-buy audiences. This resulted in an incremental $75,000 USD in revenue over four months and a 39% overall revenue increase for Nexbelt. Aument's AI also delivered an average 25% revenue lift on campaigns and saved substantial time by eliminating manual audience testing.

Nexbelt