Case Study: 310 Nutrition boosts conversion rate and revenue with Aument's personalized discounts

How 310 Nutrition increased their second purchase conversion rate and AOV without harming their margins

310 Nutrition, a leader in the health and nutrition industry, was struggling to convert first-time purchasers into repeat customers, especially after the pandemic. Their frequent email and SMS campaigns were leading to increased unsubscriptions and low conversion rates, resulting in significant unrealized revenue. They partnered with Aument to find a solution to increase the second purchase conversion rate and average order value without harming their margins.

Aument implemented a solution using an AI model trained on customer data to predict the ideal personalized discount for each user. These discounts were delivered via a targeted website pop-up and integrated into Klaviyo email flows. The results were significant: within one month, Aument's solution drove an 81% increase in conversion rate and a 66% revenue uplift, while also increasing the average order value.

310 Nutrition