Case Study: The Line Up streamlines e-commerce and customization with August Ash

The Lineup

The Line Up, a performance apparel manufacturer, faced challenges with its outdated e-commerce platform that could not keep pace with its growing business. Their systems involved manual processes, poor integrations, and a clunky configurator, which slowed down both B2B and B2C sales. August Ash was engaged to provide a modern e-commerce solution to streamline their operations and improve the customer experience.

August Ash re-platformed The Line Up onto a modern enterprise e-commerce platform, implementing a two-way ERP integration for real-time data syncing. They also introduced flexible page-building tools and helped find a product customizer partner, culminating in a complete responsive redesign. The solution provided a strong digital foundation, enabling The Line Up to handle sales more efficiently and showcase its products with a sleek, modern online experience.

The Line Up