Case Study: Uponor Achieves 259% Brand Engagement Lift with Augurian's Hyperlocal Demand Gen Strategy

Uponor boosts brand engagement 259% with Augurian

Augurian partnered with Uponor, a respected plumbing products manufacturer, to address a critical awareness challenge. Despite Uponor's strong reputation, homeowners and trade professionals in key markets like San Diego and Las Vegas were often unaware that their products were already available at local retail stores. The task was to design a localized campaign that would bridge this knowledge gap and drive in-store action without favoring any specific retail partner in the advertising.

The solution involved implementing hyperlocal Google Demand Gen campaigns targeting a 50-mile radius around each city. Augurian used brand-forward messaging and refined audience targeting across Display, YouTube, and Gmail placements, directing users to optimized 'Where to Buy' landing pages. The results were exceptional, yielding a 259% year-over-year increase in engaged sessions and a 284% rise in conversions, with over 4,300 conversions in each market at a cost-per-conversion of under $1.

Uponor