Case Study: Unity Environmental University boosts organic visibility and enrollment with Augurian content marketing

Unity Environmental University drives 56,669 pageviews with Augurian

Unity Environmental University, a higher education institution, wanted to capture growing interest in sustainable careers by reaching potential students early in their search process. Their challenge was to become a definitive resource for high-level queries about careers with animals, a demand not being met by competitors. They partnered with the vendor Augurian for content marketing and SEO services.

Augurian developed a robust content marketing campaign, creating career guides and a comprehensive pillar page to connect them. This strategy successfully captured search demand. The results were exceptional, with the pillar page ranking for over 500 keywords and generating 56,669 pageviews in under six months. The post contributed to a conversion value of $175,650 and played a part in the university reporting its largest-ever enrollment.

Unity Environmental University