Case Study: Minnesota Community College doubles conversions and cuts CPA with Augurian Paid Media

Minnesota Community College slashes CPA by 59% with Augurian

Augurian worked with Minnesota Community College to improve its paid media performance. The challenge was to enhance ad performance and find new ways to impact the customer journey for the higher education client.

Augurian's solution was to add three new groups of keywords related to the customer journey: cost of colleges, competitors, and apply/application. This strategy resulted in a 42% decrease in CPC, a 39% increase in CVR, and a 59% decrease in CPA for the client. Augurian's paid media expertise successfully drove growth and significantly reduced advertising costs.