Case Study: Forge & Flame achieves 227% more conversions with Augurian's ZIP-Level Dealer Market Optimization

Forge & Flame boosts conversions 227% with Augurian

Augurian partnered with Forge & Flame, an industrial and manufacturing company, to address a geographic paid media challenge. Their broad targeting was inefficient due to uneven dealer coverage, making it difficult to prioritize budget in markets with the best retail support and to generate high-intent conversions like "Find a Dealer."

The solution implemented by Augurian was a hyperlocal targeting framework using ZIP code-level segmentation in Google Ads. This approach organized markets by priority, allowing for precise budget and bid management. The results were significant, with Priority Market A seeing a 227% conversion increase and an overall 43% lower cost per lead, demonstrating improved efficiency while scaling investment.

Forge & Flame