Case Study: Edina Realty increases organic search traffic with Augurian

Edina Realty - Customer Case Study

Edina Realty partnered with Augurian to improve engagement and increase organic search traffic to its property listing pages. The challenge was to boost performance in the organic search channel, especially for listing-page visibility and clicks.

Augurian’s SEO and paid search teams worked together to test title tags and headline variations through Google paid search ads. Augurian quickly identified winning headlines and applied them to the property listing pages, resulting in a 67% increase in click-through rate and a 7x annual ROI.

Edina Realty

Hannah Kaeter

Edina Realty