Case Study: Edina Realty boosts organic search traffic and engagement with Augurian

Edina Realty boosts organic CTR by 67% with Augurian

The customer, Edina Realty, faced the challenge of increasing engagement and organic search traffic to its property listing pages. The vendor, Augurian, utilized its SEO and paid media services to address this.

Augurian's solution involved a collaboration between its SEO and paid search teams to test headline variations using paid ads. The winning headlines were then applied to the site's property listing pages. This strategy yielded a 67% increase in click-through rate and a 7X annual return on investment for Edina Realty.

Edina Realty