Case Study: Dunwoody College of Technology lowers cost per inquiry with Augurian Paid Media

Dunwoody College of Technology - Customer Case Study

Dunwoody College of Technology, a not-for-profit technical college in the Upper Midwest, needed a more cost-effective and targeted way to reach students in nearby urban and rural areas. Working with Augurian on paid media and paid search, the college sought to generate more inquiries about degrees and programs and drive more attendance at open houses to improve enrollments.

Augurian built a flexible paid media strategy based on Dunwoody’s history, goals, audiences, geographies, and recruitment efforts, then continuously optimized campaigns in real time as results came in. The approach led to a 73% decrease in cost per inquiry, a 29% increase in paid media traffic, and a cost per inquiry in the top 96% of the industry, helping Dunwoody improve targeting and strengthen its enrollment pipeline.

Dunwoody College of Technology

William Morris

Director of Marketing Analytics