Case Study: Dunwoody College of Technology achieves 273% more conversions with Augurian

Dunwoody College of Technology boosts conversions 273% with Augurian

Dunwoody College of Technology partnered with Augurian to increase student application volume. The challenge was a limited budget in its top-converting paid media campaign, which was causing a large percentage of ad search impression share to be lost.

Augurian's solution was to redistribute funds into that top-performing nonbrand campaign. This strategy resulted in a 273% growth in conversions, a 40% increase in click-through rate, and a 14% decrease in cost per acquisition, successfully scaling application volume for the college.

Dunwoody College of Technology