Case Study: Dunwoody College of Technology achieves lower inquiry costs and higher traffic with Augurian paid media

Dunwoody College cuts cost per inquiry by 73% with Augurian

Dunwoody College of Technology, a not-for-profit technical college, was challenged to find more cost-effective and targeted methods for attracting student inquiries and increasing attendance at its open houses. To achieve this, they partnered with Augurian for a paid media solution.

Augurian implemented an agile paid media plan that was continuously tracked and adapted based on student behavior. This strategy led to a 73% decrease in cost per inquiry and a 29% increase in paid media traffic. The campaign's success provided Dunwoody with valuable insights into student preferences and demonstrated how digital efforts could be integrated with the college's full marketing and recruitment teams.

Dunwoody College of Technology