Case Study: Digi International boosts brand awareness and SEO performance with Augurian

Digi International drives 12.7K SEO clicks with Augurian

Digi International, a B2B company, was challenged with increasing its brand authority and awareness in a competitive industry. Although already well-known, they struggled to rank their educational content above larger competitors in organic search. To address this, they partnered with vendor Augurian for content marketing services.

Augurian's solution was to create a high-funnel, educational blog post targeting the keyword "what is LTE." This strategy successfully drove significant traffic, resulting in 12.7K SEO clicks and 1.16M impressions, achieving a top ranking above major brands like Verizon. The campaign also generated $14.5K in cost-per-click savings, successfully building greater name recognition for Digi International.

Digi International