Case Study: Digi International achieves 66% over MQL goal with Augurian's LinkedIn product launch campaign

Digi International beats MQL goal by 66% with Augurian

Digi International, a publicly traded industrial IoT technology company, struggled to prove its marketing team could reliably drive marketing qualified leads (MQLs) for new product launches. With small audience sizes and rising cost-per-lead (CPL), they were at risk of missing their fiscal year goal and considered abandoning social ads. Augurian stepped in with a paid media strategy utilizing LinkedIn's new features to address this challenge.

Augurian implemented a solution using LinkedIn's predictive audience feature, built from a customer list, to expand reach to a high-quality niche audience. They created a carousel ad highlighting security compliance features, which generated 83 MQLs and surpassed the campaign goal by 66%. The cost-per-lead was $100, 57% lower than their LinkedIn average. This success allowed Digi International to meet its annual MQL goal early and significantly strengthened its partnership with Augurian.

Digi International