Case Study: Coborn's Achieves 28% SEO Growth and 16.9K Account Sign-Ups with Augurian

Coborn's drives 28% SEO growth and 16.9K sign-ups with Augurian

Coborn's, a regional grocery brand, faced the challenge of launching a new flagship concept store, Coborn's Market & Table, in Plymouth, Minnesota. They needed to build immediate digital visibility and local search presence in a new market from the ground up. They partnered with vendor Augurian to handle the organic search (SEO) and local listing management for the launch.

Augurian's solution involved optimizing and launching new website pages for the store and ensuring all local listings for the store and its specialty concepts were accurate and verified across major platforms at launch. The results were significant, with SEO sessions growing +28% period-over-period. The new Plymouth store drove 14% of the brand's total SEO sessions and was responsible for 67% of all site-wide new account sign-ups, totaling 16,900. Augurian's work provided the new store with a major head start in the market.

Coborn's