Augurian
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Case Study: a law firm increases YouTube visibility by 182% with Augurian
A Augurian Case Study
a law firm boosts video impressions by 182% with Augurian
The customer, a law firm, was undertaking a large marketing initiative in California and needed to increase the visibility of its video content on YouTube and Google. They engaged the vendor, Augurian, to perform a YouTube channel audit and improve how their videos were integrated on their website.
Augurian's SEO team conducted keyword and SERP feature research to identify high-value videos for optimization. They optimized this content to target greater visibility on YouTube and to compete for video SERP features on Google search. As a result, the law firm saw a 182% increase in video impressions and captured 8 new video SERP features in the targeted area.
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