Augment
26 Case Studies
A Augment Case Study
The Mansion at Casa Madrona, a restored 1885 Victorian in Sausalito with 11 distinct accommodations including the 5,000‑sq‑ft Alexandrite Suite, faced the challenge of turning its historic character and varied room mix into a clear, marketable offering for luxury leisure guests, private buyouts, weddings and technology‑driven corporate retreats.
Casa Madrona repositioned the Mansion as an exclusive, full‑service destination by showcasing the Alexandrite Suite’s residential amenities and curated design, expanding concierge and private‑service offerings, and promoting the Junto special event space with a 9‑panel media wall, advanced conferencing and indoor/outdoor breakout areas. The package boosted demand from affluent travelers and event planners, increased private‑home and group bookings, and strengthened the property’s appeal to both high‑end leisure and corporate markets.