Case Study: Northern Lighting achieves higher customer engagement and reduced sample costs with Augment

Northern Lighting - Customer Case Study

Northern Lighting, a designer and manufacturer of premium lighting, needed a better way to help customers visualize products beyond static print catalogs. The challenge was to bridge 2D print materials and real-world decision-making—letting buyers see lamps at scale in their own homes without relying on numerous physical samples.

Using the Augment app, Northern Lighting linked brochure pages to a full 3D augmented-reality showroom: customers scan the catalog, place lamps in their rooms, save or share photos, and explore the complete product line from anywhere. The result was higher customer engagement, a stronger buying experience, and a reduction in physical samples and associated costs.

Northern Lighting